ATLANTA, March 3, 2017 /PRNewswire/ — The industry’s first competitive intelligence tool for car dealers, CompetitorPro, has named Eric Cotter as Co-Founder.

Cotter joins CEO/Founder Steve Greenfield, who started the company in August 2016.

Cotter most recently was Vice President of Used Car product at TrueCar, responsible for developing consumer and dealer products for TrueCar’s used car shopping and trade-in experiences.

Prior to his work at TrueCar, Cotter served as Vice President of Automotive Product & Innovation at Credit Union Direct Lending (CUDL) and Senior Product Manager of Innovation for Kelley Blue Book. He also held various product management roles within Autobytel.

At CompetitorPro, Cotter will be responsible for all product management, marketing and sales at the company.

«Eric is one of the strongest industry players that I know,» Greenfield said. «Given his extensive industry connections and his vast history of automotive product development for consumers and dealers, Eric was an ideal choice to join CompetitorPro as we look to accelerate into the next critical phase in our growth story.»

«While the push for consumer transparency over the past 20 years has given the market great efficiencies and consumer confidence, car dealers are still left making complex operational decisions with only ‘fuzzy’ market averages & aged sales/registration reports,» Cotter said. «The foundation that Steve and team have built give us a unique ability to address several challenges and frustrations facing car dealers each day. Together we will build on this foundation and enable dealers to make the most informed decisions with a competitive edge that was never possible before now.»

The CompetitorPro product launched to dealers at NADA in January 2017.

About CompetitorPro

CompetitorPro is the industry’s first competitive intelligence tool built specifically for automotive dealerships.

As dealers look for ways to compete more effectively, advanced competitive intelligence solutions provide accuracy, analytics, and actionable recommendations that are missing in the market today. CompetitorPro’s competitive intelligence solutions utilize complex algorithms that summarize insights so dealers can perform at the highest level of effectiveness in today’s dynamic marketplace.

Visit www.CompetitorPro.com now for a demo. For more information, contact Steve Greenfield at (470) 223-0227.

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SOURCE CompetitorPro