Through the optimization of differentiated data, analytical techniques, and advanced technology, Ignite redefines customer’s access to data, reduces speed to production from months to days 

ATLANTA, March 9, 2017 /PRNewswire/ — Equifax (NYSE: EFX) today announced the global launch of its powerful analytics portfolio, Equifax Ignite™. Available now in the U.S., Canada, the U.K. and in Australia in the fall, Equifax Ignite challenges the traditional «one size fits all approach» with an innovative suite of solutions that provides fast, configurable and actionable data to solve our clients’ most critical challenges and help drive their growth strategies. Offering insights through three distinct delivery methods, this «tailored for you» approach was designed with various key users in mind – from marketing senior executives to data scientists. 

The driving force behind Equifax Ignite is the company’s established leadership in providing unparalleled insights through powerful data and analytics solutions that help propel critical business decisions. Equifax Ignite embodies the company’s deep expertise in big data, specialized risk, fraud and marketing analytics, as well as its vast portfolio of directly sourced, directly measured data from the credit, finance, and telecommunications industries. Equifax Ignite delivers deep insights through an extensive data portfolio including trended data, risk scoring models and the linking and keying of disparate sets of data.

«Harnessing the power of big data poses a tremendous challenge for businesses,» said Trey Loughran, Chief Marketing Officer at Equifax. «Whether it’s providing the latest in data visualization through an app or access to our differentiated data, advanced analytical tools, and technology, Equifax Ignite brings data to life and helps drive businesses forward by helping the end user become a data-driven organization.»

As an example, with Equifax Ignite, a bank could leverage key insights to help assess risk at various decision points relevant to their unique goals. From more accurately targeting and screening new customers through market intelligence and alternative data, to creating risk models and monitoring risk scores over time, the user is able to access the vast array of insights available, using leading-edge analytic techniques.

«Equifax Ignite redefines access to data and speed to market,» said Prasanna Dhore, Chief Data and Analytics Officer at Equifax. «There is a paradigm shift happening: the market needs more tailored data solutions that don’t take months to deliver. Generic models aren’t relevant to many businesses’ needs and custom models and diagnostics simply take too long.  Equifax Ignite meets market demand through a frictionless process that reduces building, testing and deployment from months to days.»

The vastness of Equifax data and advanced analytics is funneled into three delivery methods: Equifax Ignite  Models and Scores, Equifax Ignite  Direct, and Equifax Ignite  Marketplace.

  • Equifax Ignite Models and Scores – Configurable scores that offer the power of a custom solution with the speed and ease of an off-the-shelf product.  The Equifax Ignite portfolio of configurable scores help businesses enhance customer acquisition, risk segmentation and decisioning, and improve customer relationships.
  • Equifax Ignite Direct – Created as a self-serve environment, this high-speed solution allows users to create analytics using direct access to data, attributes, and analytical tools. Seamless integration enables teams to build, test and deploy models that suit their unique needs.
  • Equifax Ignite Marketplace – A virtual destination for all of the Equifax analytical applications (apps) available for download.  The apps will be leveraged for visualizing and digesting data, benchmarks, and trends across industries including insurance, banking and telecommunications.

In the world of business insight capabilities, Equifax Ignite is the latest innovation to fuel high-performing decision strategies. By supporting the analytical lifecycle, from data access and transparency to visualization and deployment, Equifax leads the paradigm shift by helping the end user become a data-driven organization. For more information about Equifax Ignite, visit

About Equifax
Equifax is a global information solutions company that uses trusted unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world by transforming knowledge into insights that help make more informed business and personal decisions. The company organizes, assimilates and analyzes data on more than 820 million consumers and more than 91 million businesses worldwide, and its database includes employee data contributed from more than 7,100 employers.

Headquartered in Atlanta, Ga., Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor’s (S&P) 500® Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs approximately 9,500 employees worldwide.

Some noteworthy achievements for the company include: Named to the Top 100 American Banker FinTech Forward list (2015-2016); named a Top Technology Provider on the FinTech 100 list (2004-2016); named an InformationWeek Elite 100 Winner (2014-2015); named a Top Workplace by Atlanta Journal Constitution (2013-2016); named one of Fortune’s World’s Most Admired Companies (2011-2015); named one of Forbes’ World’s 100 Most Innovative Companies (2015-2016). For more information, visit

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SOURCE Equifax Inc.